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10 Design Tips for Your Web Site

How’s your website? Does it help grow your business or chase people away? There’s nothing like a cluttered, clunky Web site to drive away prospective customers. How can you make your site an enticing place? There is a lot that goes into a well-designed website and each site should definitely be customized. But there are a few key elements of a well-designed website that are consistent among all website. Here are a few suggestions for improving 10 key aspects of your Web site.

1. Navigation – Put some real thought into site layout, so customers can navigate it easily. Make sure all important sections are prominently listed. Link as many pages as you can into the main navigation bar, instead of having subpages from pages.

2. Branding – Incorporate memorable elements of your brand into your Web site, such as your logo and company color scheme. Make your logo prominent on your home page and put it on all subsequent pages to promote your brand.

3. Home page – Visitors should be able to tell immediately what your site is about. Any call to action such as “Sign Up For Newsletter” should be visually prominent on the page.

4. Content – If your primary business is offline (like your optical store), just present enough clear, concise information to help the reader know where you are or how to contact you. Don’t put too much content on any one page, as Internet readers don’t like to scroll down.

5. Refresh content – Changing content draws customers back. One easy way to renew your content without a lot of code changes is by starting a blog.

6. Think SEO – Always bear search engine optimization (SEO) in mind as you design. Photos and splashy graphics may look nice, but likely won’t be read by search engines. One fix: make sure you complete the “Alt” tags on all photos.

7. Colors – Use complementary colors that make your text easily readable. Clashing colors such as red text on a blue background make text too hard to read and turn off visitors.

8. Be accessible – Make sure your contact information or a prominent link to it is at the top or bottom of every page of your site.

9. Sound good – Music that starts playing automatically when your site loads is an automatic turnoff for many visitors. If you have sound, make sure it’s pleasant and easily disabled.

10. External links – Links that take visitors away from your site should always load in a new window. Make sure your site stays in front of the customer, even as you provide them with additional resources.

Follow these few simple rules when designing (or having a website built for you) and visitors will have a pleasant experience and want to learn more about your business.