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This section has great information about websites and how they can be used to help grow your ECP practice. Click on the icons below to view articles and videos, all designed to show you what a good website that can be easily found by search engines looks like and how to get one.

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Recent Articles and Videos: (click on the icon below to view)


Google Analytics Overview - SHORT VIDEO
Do you know who many people visit your practice's website everyday? This is the kind of information you can get from a web tool like Google Analytics. Google Analytics will provide a wealth of information what will help you to know if your website is delivering the traffic, where the visitors are coming from and much more. Watch this short video and learn about Google Analytics and why you need it for your website. Watch video....

What are Website Cookies? - SHORT VIDEO
You have heard the term "website cookies", but what does it mean? Are they safe? What is their purpose and what do they do. Watch this Quick Tip Video and learn all about website cookies. Watch video....

Why Do I Need a Website Anyway - ARTICLE
Despite some opinions out there that suggest you don’t need a website for your Practice, for most ODs, a website is an absolute must. If you don’t have a website because you just haven’t gotten around to it yet, you are showing how out of touch you are with the times. If however, you are thinking that having a presence on other online channels such as Yelp, Facebook and other social media is enough, read on before you jump to this rash decision....

5 Ways to WOW With Your Website- ARTICLE
More and more potential patients are looking online for an optometrist via computer, mobile device or tablet. In fact, according to research conducted by the Pew Research Center, at least 44% of internet users search for health professionals online. As one of the main online portals to your Practice, your website often creates the first impression for many of these potential new patients. Here are a few extra touches you can add to your website to really WOW visitors and make a lasting impression that will help you stand out from the competition. Read more....
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7 Things Your Website Should Have - ARTICLE
How’s your website? Does it help grow your practice or chase visitors away? There’s nothing like a cluttered, clunky web site to drive away prospective patients. Did you know that over 40% of visitors to an average website are new to that site? It is critical to have a well designed website that entices visitors to look around the site. How can you make your site enticing? There is a lot that goes into a well-designed website. But there are a few key elements of a well-designed website that are consistent among all website. Here are a few suggestions for improving 7 key aspects of your Web site. Read more....
What makes a Good Optical Website - SHORT VIDEO
Perhaps the most important web property any optical business should have is a website. Yet most do not have any website or if they do it is poorly designed and doesn’t produce the desired results. This short video will show you the key elements of a well-designed website homepage. Watch the video and compare your practice's website to see if it has the key components of a professional looking website. View video....
Online Moves You Should Make TODAY That Will Help Grow Your Practice - ARTICLE
In talking with many ECPs around the country, it has become quite clear that most are not engaged (or very minimally engaged) in any type of social media or internet marketing program. The majority of ECPs I talk to say they know they need a better internet presence, but don't know where to start. They say their practice has a Facebook Page or maybe even a business website, but they really don't know how to use them to grow their business. If this sounds familiar, and you are confused on where to start, here are three suggestions that will at least get you in the game. Read more...
Getting Started With SEO (Search Engine Optimization) - ARTICLE
You know the old saying, “There’s no free lunch”? Well, that isn’t necessarily always the case. SEO, or Search Engine Optimization, in theory, is free traffic to your website, Facebook Page or Blog. This article will show you how to maximize your website for good search engine optimization. Read more...
More Website Content/Construction Information Coming Soon
We are adding new articles and videos on a regular basis. Please check back to get the new information. The best way to find out about new content is to get on the Coach's List - then you will get a weekly email to alert you of new articles, quick tip video's, and a lot more. Get on the Coach's List....


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