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Search Engine Optimization (SEO)

This section has great information on how to use Search Engine Optimization (SEO) to help get your site noticed and ranked high in search engine search results. Plenty of articles, videos and webinar replays all designed to show you how to maximize your SEO efforts.

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Recent Articles and Videos: (click on the icon below to view)

How to Get on The First Page of a Google Search - SHORT VIDEO
Ever get frustrated that you do not rank high (or even show up on the first page) for a Google search when someone is searching for your practice/business in a local search? Well it is not tough or expensive to get better search results, you just have to do a few things. This Quick Tip video (5 minutes) will show you how. View video...

Why You are Not Ranking Number 1 - The Truth about Your Practice’s Google Ranking - ARTICLE
Googling your Practice to test search engine optimization (SEO) results has become common practice, but be wary of putting too much stock in the results generated because they can be misleading. With the plethora of information on web marketing available, more and more optometrists are reading up and self-evaluating their online marketing presence. But like a first-year medical student who suddenly finds himself “symptomatic” of many diseases he is studying, so it is true that a little bit of SEO knowledge can often cause false alarm. Read more...

Getting Started With SEO (Search Engine Optimization) - ARTICLE
You know the old saying, “There’s no free lunch”? Well, that isn’t necessarily always the case. SEO, or Search Engine Optimization, in theory, is free traffic to your website, Facebook Page or Blog. This article will show you how to maximize your website for good search engine optimization. Read more...
6 Must Have's for Good Local SEO - ARTICLE
SEO (Search Engine Optimization) seems to be one of those "nebulous" things for most ECPs and therefore gets ignored. However, if done properly, SEO can be FREE traffic to your website. Not only that, people are on the internet every day searching for eye care providers or a place to get eyeglasses. Good SEO practices/techniques can make the difference as to whether that "searching consumer" finds your practice or someplace else on the internet.
So what are some good SEO practices or techniques you should use on your website or blog? This article on EyeCare Pro Blog, covers six things you should do/have on your site in order to be practicing "good SEO". I highly recommend you read this article and use it as a baseline for your SEO To Do list. Read more...

SEO Basics: 8 Essentials When Optimizing Your Site - ARTICLE
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the process of looking for an eye care provider or when people need your site.
For most ECPs, SEO is confusing. This article will help unravel some of the complexities of SEO and help you to appreciate the importance of a good SEO strategy. Read more...
More Website SEO Information Coming Soon
We are adding new articles and videos on a regular basis. Please check back to get the new information. The best way to find out about new content is to get on the Coach's List - then you will get a weekly email to alert you of new articles, quick tip video's, and a lot more. Get on the Coach's List....

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