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Online Marketing

Staying connected and engaged with patients between office visits is critical. Your competition is working hard to attract that patient away from you with constant online marketing. If you do not stay connected with online marketing, your patient might be lured away. Online marketing can consist of many different vehicles (i.e. email marketing, e-newsletters or even paid advertising on Facebook or Google). Knowing how to use these online tools is important. and this section will help explain how to use them to grow your practice.

Click on the icons below to view articles and videos, all designed to
provide the information you need to become proficient at online marketing.

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Recent Articles and Videos: (click on the icon below to view)


4 Steps to a Better Web Presence for Your Practice - ARTICLE
What is your practice doing to meet the changing online shopping habits of consumers (a.k.a. your patients)? If your practice is like most, the answer is, “not as much as you should”. Many ECPs are still trying to “figure it out”. Nobody taught you how to grow a practice using the internet and social media in school, so where do you start? This article will help narrow down the task and assist you in developing a plan to get focused on the task. Read the article....


Is Your Practice Falling Prey To The "Blockbuster Syndrome"? - ARTICLE
What the heck is a "Blockbuster Syndrome"? Before you totally dismiss this article, please read on. You might be surprised how much the average ECP (Eye Care Professional) practice has in common with the once behemoth movie rental company, Blockbuster. We can learn a lot from their rise and fall. (editors note: this article was written primarily for professionals in the eye care industry, but the information and message applies to any business). Read the article....

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E-Book: How To Grow Your ECP Practice Using The Internet and Social Media
Patients/consumers are online everyday looking for information about eye exams, glasses and eyecare information. If a practice has a good online presence (website and social media presence), then they have the opportunity to not only defend their market share, but has the chance to attract new patients, even without selling eyeglasses online.

This e-Book will show you how to get started and how to “get in the online game”! Get the e-book....

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Internet and Social Media Strategy - VIDEO
Many ECPs have stated that they know they need to do "something" with the internet and social media, but don't know where to start. This video is designed to give an overview of what it takes to have a good web presence and how to get started developing a strategy for the internet and social media. Read more....
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Techniques Your Practice Should Implement To Stay Connected and Engaged With Patients - ARTICLE
Staying connected and engaged with patients (and potential patients) between eye exams and/or eye glasses purchases is critical. Every ECP’s practice should have an “Engagement Program”. This is a collection of things your practice does (primarily online) to interact or to reach out to patients in order to stay connected and engaged with them. The primary purpose is to keep your practice name in front of patients, and to communicate information such as: new frames added to the dispensary, news about lens technology, practice events/happenings, etc. Read more....

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e-Marketing for the Eye Care Professional - VIDEO
Marketing is one of those things that most ECP practices either hire a local agency to do or just don't do any (Yellow pages and small ads in the Penny-Saver don't count). This in-depth video training is designed to give a good overview of what e-marketing is and how the ECP practice can do it in-house.(Hint - the "e" stands for electronic) Read more....

4 Tips For Improving Online Reviews - ARTICLE
If your practice relies on patients that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price. And if so many people are persuaded by online reviews, don’t you think it would be important to have a good in-house program to monitor and manage online reviews? Even so, many practices don’t take the time to actively monitor and manage reviews. Learn how to do a better job of monitoring and managing online reviews. Read more....
More Online Marketing Information Coming Soon
We are adding new articles and videos on a regular basis. Please check back to get the new information. The best way to find out about new content is to get on the Coach's List - then you will get a weekly email to alert you of new articles, quick tip video's, and a lot more. Get on the Coach's List....
View Our Article/Video Archive Library
We have a lot of articles and videos to help you learn how to use the internet and social media. The content above are just the most recent articles/videos. As we add new content, we list it here and move some of the other content to our Archive Library. Go to our Archive Library....


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