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Social Media Information

This section has great information on "all things" Social Media and will to help grow your ECP practice. Click on the icons below to view articles and videos, all designed to show you how to develop, post, advertise and more on a Facebook page.

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Recent Articles and Videos: (click on the icon below to view)


Why Your ECP Practice NEEDS a Good Web Presence - ARTICLE
Well, let's face it. ECPs (Eye Care Professionals) have a lot to be frustrated about these days - reductions in reimbursements, online opticals, etc. However, there are also a lot of positive things happening to ECPs. One positive development is the opportunity/ability to compete on a level playing field with the big box retailers and online opticals for a relatively low cost. Wow, did I just say that? Really? How is that possible? They have mega dollars to market their businesses. How can the average ECP compete against that?

The key is to have a good online presence (professionally developed website, good social media presence, monitor/manage online review sites and a patient engagement program). This allows you to keep your brand name (a.k.a. practice/doctor's name) in front of patients, and potential patients between office visits. This is critical! Why? Read the article....

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E-Book: How To Grow Your ECP Practice Using The Internet and Social Media
Patients/consumers are online everyday looking for information about eye exams, glasses and eyecare information. If a practice has a good online presence (website and social media presence), then they have the opportunity to not only defend their market share, but has the chance to attract new patients, even without selling eyeglasses online.

This e-Book will show you how to get started and how to “get in the online game”! Get the e-book....

The Beginner's Guide to Social Media - ARTICLE
Whether it's keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians on Twitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives. Read more....
Please - DON'T Do These Four Things With Your Facebook Page - ARTICLE
Building and managing a Facebook page for your ECP practice or optical company can seem confusing and overwhelming. But it doesn’t really need to be. There are a few simple guidelines to keep in mind when building your Facebook page that will make it a winning site that can be used as a powerful tool to help grow your optical practice/business. Here are four things you definitely want to avoid. Read more...
Important Things to Know When Setting Up a Facebook Page - ARTICLE
Okay, you get it and you are finally ready to set up a Facebook Page for your practice. Or maybe you already have one but you’re not sure if it is set up correctly. If your account is not properly set up, you will not be able to take advantage of some of the valuable features Facebook has to offer. This article is going to review the steps for actually getting the account set up.
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More "All Things" Social Media Information Coming Soon
We are adding new articles and videos on a regular basis. Please check back to get the new information. The best way to find out about new content is to get on the Coach's List - then you will get a weekly email to alert you of new articles, quick tip video's, and a lot more. Get on the Coach's List....
View Our Article/Video Archive Library
We have a lot of articles and videos to help you learn how to use the internet and social media. The content above are just the most recent articles/videos. As we add new content, we list it here and move some of the other content to our Archive Library. Go to our Archive Library....


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